NEW CLIENT WIN & UK LAUNCH OF NORWEGIAN OUTERWEAR BRAND BRGN
We are delighted to be working with new Norwegian outerwear label BRGN.
Launching in the UK for Spring / Summer 2019, BRGN is a new concept in outerwear founded in 2015 by friends and colleagues Karine Lunde and Ros-Mari Gaundal. The friends met after moving to Bergen in Norway, famously one of the wettest places in the world. One day whilst out hiking, they realised that it was impossible to find a stylish coat which could practically combat Bergen’s challenging wet weather. They decided to create their own brand and BRGN was born.
All BRGN coats are made from an innovative new fabric which has been developed by the team to offer wearers protection from rain and wind. The coats are also breathable with subtle reflective trims and taped seams and feature concealed hoods in the same fabric. They feel soft and lightweight, unlike a traditional waterproof jacket. Each garment’s waterproof ability is measured by the amount of water, calculated in mm, which can be pressed onto the material before the water passes through. BRGN has translated this into descriptions of the 3 types of rain common to Bergen (and also frequently experienced in the UK!).
LIGHT RAIN – Bergen standard: for those September and April showers that tend to appear out of the blue five times a day. (3,000 – 5,000mm) – PERFECT FOR UNSTABLE, SHIFTING WEATHER.
RAIN – Bergen standard: for those winter months with steady rain that never seems to end. Or the typical Bergen holiday rain in July. (5,000 – 10,000mm) – PERFECT FOR HARSH WET WEATHER.
HEAVY RAIN – Bergen standard: for those Autumn storms that bring strong winds and heavy downfalls. This also appears in Bergen during holidays or when your car breaks down. (10,000mm +) – PERFECT FOR REALLY WET, STORMY WEATHER.
The Spring / Summer 2019 collection offers womenswear in classic fitted trenches, ponchos and stylish rain coats in a simple palette of sage, pumpkin, duck egg blue, greige and black. The men’s line features pea coats and parkas, also in the same colourways. Additionally accessories such as trainers, bags and caps all offer the same protection against the elements as the outerwear. Retail prices start at £329 – £379 for the coats.Read more →