3:Retail

NEW CLIENT WIN & UK LAUNCH OF NORWEGIAN OUTERWEAR BRAND BRGN

We are delighted to be working with new Norwegian outerwear label BRGN.

 

Launching in the UK for Spring / Summer 2019, BRGN is a new concept in outerwear founded in 2015 by friends and colleagues Karine Lunde and Ros-Mari Gaundal.  The friends met after moving to Bergen in Norway, famously one of the wettest places in the world.  One day whilst out hiking, they realised that it was impossible to find a stylish coat which could practically combat Bergen’s challenging wet weather.  They decided to create their own brand and BRGN was born.

All BRGN coats are made from an innovative new fabric which has been developed by the team to offer wearers protection from rain and wind.  The coats are also breathable with subtle reflective trims and taped seams and feature concealed hoods in the same fabric.  They feel soft and lightweight, unlike a traditional waterproof jacket.  Each garment’s waterproof ability is measured by the amount of water, calculated in mm, which can be pressed onto the material before the water passes through.  BRGN has translated this into descriptions of the 3 types  of rain common to Bergen (and also frequently experienced in the UK!).

LIGHT RAIN – Bergen standard: for those September and April showers that tend to appear out of the blue five times a day. (3,000 – 5,000mm) – PERFECT FOR UNSTABLE, SHIFTING WEATHER.

RAIN – Bergen standard: for those winter months with steady rain that never seems to end.  Or the typical Bergen holiday rain in July. (5,000 – 10,000mm)  – PERFECT FOR HARSH WET WEATHER.

HEAVY RAIN – Bergen standard: for those Autumn storms that bring strong winds and heavy downfalls. This also appears in Bergen during holidays or when your car breaks down.  (10,000mm +) – PERFECT FOR REALLY WET, STORMY WEATHER.

The Spring / Summer 2019 collection offers womenswear in classic fitted trenches, ponchos and stylish rain coats in a simple palette of sage, pumpkin, duck egg blue, greige and black.  The men’s line features pea coats and parkas, also in the same colourways.  Additionally accessories such as trainers, bags and caps all offer the same protection against the elements as the outerwear.  Retail prices start at £329 – £379 for the coats.

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HRH The Prince of Wales visits Tricker’s as start of 190th Year Celebrations

On Monday, 28TH January 2019, HRH The Prince of Wales visited the Tricker’s factory in Northampton.

During the visit, The Prince was given a tour of the factory by MD Martin Mason and master bespoke shoemaker Scot McKee.  He met the apprentice bespoke shoemakers including Adele Williamson, who is a QEST (Queen Elizabeth Scholarship Trust) scholar.  His Royal Highness is a huge supporter of encouraging young people to consider manufacturing as a career option.

Tricker’s has held a Royal Warrant since 1989 and the visit highlights The Prince of Wales continued support for British craftsmanship and manufacturing.

Established in 1829, Tricker’s Ltd. is the region’s oldest shoemaker and celebrates its 190th anniversary this year.

HRH The Prince of Wales unveiled a plaque commemorating the occasion and commented:

“Many congratulations everybody on reaching your 190th birthday. Sorry it has taken me 190 years to get here! Marvellous to see such a highly skilled operation. I do congratulate you and I hope you manage to keep it all going for many many more years.”

   

Images courtesy of Arthur Edwards

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Tricker’s SS19 Press Day

On Thursday 29th November, we hosted the Tricker’s SS19 press day at the brand’s historical store in the heart of St James.

At the event, new designs including the Vibram Morflex wedge sole and a thinner Wedge Out sole captivated the eyes of the audience. New additions to the Bookbinder, Ultraflex and Last No 81 lines also played a part in ensuring the success of the event!

Editors in attendance were able to view these new lines alongside the current season and the brand’s hallmark designs, which have inspired shoemakers worldwide.

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New Client Win – Beatrice B

Stephanie Churchill PR is pleased to announce its appointment to handle the press and publicity for luxury Italian fashion label Beatrice B.  Founded in 1988 in North East Italy, the brand is still a family-owned business, designed for women who appreciate quality, workmanship and attention to detail.

Everything from the entire production cycle, choice of the fabrics used, to the creativity and passion, is strictly “Made in Italy” – a rare credential even amongst Italy’s best known ready to wear labels.

Beatrice B presents its seasonal collections at Milan Fashion Week and will be launching an e-commerce site in the UK in 2019.

www.beatriceb.it

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New Client Win – Truefitt & Hill

Stephanie Churchill PR is pleased to announce its appointment to handle the press and publicity for Truefitt & Hill, the world’s oldest gentlemen’s barber and perfumer.

Founded in 1805, Truefitt & Hill has been providing its traditional barber and perfumer services to discerning gentlemen for over 200 years.  Its barbershop on St James Street has welcomed everyone from Winston Churchill, Charles Dickens and William Thackery to Idris Elba and HRH The Duke of Edinburgh, for whom it holds a Royal Warrant.

Its product ranges are formulated with an exquisite blend of rare, natural and sophisticated essences.  The collection includes a full line of shaving, fragrance, hair and bath products to provide a daily grooming solution for the modern man.

Truefitt & Hill is located at 71 St James Street, discerning boutiques nationwide and also has 32 barbershops globally.

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The Riddle Magazine visits Tricker’s

Luxury lifestyle magazine The Riddle recently visited Tricker’s Northampton factory to experience the brand’s shoe making processes for themselves.

Their thoughtful and detailed article gives a real insight into the 189 year old brand’s craftsmanship and explains how a traditional family-owned business is growing its global market share by doing what it does best and bringing innovation to its product offering.

Read the article here:

Tricker’s Shoes

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SCPR PRESENTS EXCLUSIVE VANESSA SEWARD PRE-FALL PREVIEW

We are delighted to be working with cult Parisian designer Vanessa Seward.  We will be hosting an exclusive Pre-Fall Preview event in the brand’s Notting Hill boutique on 27 June.

After honing her skills at Chanel, Saint Laurent and Azzaro, Paris-based designer Vanessa Seward launched her eponymous label in 2015 to instant acclaim. Its sharp separates and printed blouses have earned the brand a cult celebrity following.

The event takes place between 6.30 and 8pm at 42 Ledbury Road, W11.  RSVP essential.

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Introducing Marc Aurel

We are excited to announce and welcome Marc Aurel to the Stephanie Churchill PR portfolio.

Marc Aurel’s success story began in Germany in 1972, when Reinhold Richter began developing and producing women’s trousers. Now, more than 45 years later, it is one of the most internationally successful, medium-sized, German fashion companies.

It offers a range of pieces featuring clean lines and trend-led detailing, all designed for the modern woman who is fashion forward, sporty, confident and effortlessly stylish. Each collection is inspired by the trends of the season and is designed to celebrate a woman’s individuality.

For more information and a closer look at Marc Aurel’s brand, visit the website at https://www.marc-aurel.com/en

   

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An evening of shopping and chocolate at Luisa Spagnoli

 

To launch the new Spring/Summer 2018 collection from luxury Italian fashion label Luisa Spagnoli, SCPR hosted an event at its Piccadilly store on Friday, 10 March.

Guests were invited to view the new Spring / Summer collection and watch the Chocolatier Master from the Perugina School of Chocolate create the legendary Baci Perugina.

The event attracted an enormous crowd of stylists, celebrities, influencers and customers with a number of guests making purchases on the night.

 

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Working with Jacques Vert & Precis Petite

We are pleased to announce we have been appointed to support the in-house PR
team for womenswear brands Jacques Vert and Precis Petite, with immediate effect.


Both labels are part of Calvetron Brands (formerly Style Group Brands) – the iconic British fashion
house and womenswear concession retailer delivering quality and stylish womenswear
collections designed in London.

Jacques Vert’s collections are renowned for offering elegant and coordinated looks for all lifestyle
occasions, aimed at women desiring quality fabrics, beautiful tailoring and attention to detail.
Precis Petite is fast establishing itself as the go-to brand for designs of perfect fit and proportion,
with an eye for detail and a passion for print.

Both collections are available at selected House of Fraser and Debenhams stores and
independent boutiques nationwide and also online at www.jacques-vert.co.uk and
www.precis.co.uk.

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FASHION WORLD LAUNCH: LIZ McCLARNON LINGERIE COLLECTION

SCPR executed the launch of Liz McClarnon’s first intimates collection for Fashion World on 25 September.  The event was held at the Ham Yard hotel in the sumptuous courtyard suite.  Guests were invited to drop in throughout the day to see the new collection on our model and watch the two films we created for the event.  Liz joined us in the evening to meet editors, bloggers and give interviews.

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