Last weekend SCPR attended London’s first Modest Fashion Week (LMFW), a two-day event organised by Haute Elan at the Saatchi Gallery.
Over 40 local and international brands showcased their collections on the runway and there were lots of networking opportunities. We were impressed to see so many women from a variety of cultures and religions uniting in their universal passion for fashion.
The concept of modest dressing combines faith and fashion without compromising one’s values. Modest fashion has become one of the fastest-growing consumer markets around the world and there is a growing network of influencers creating noise across social media.
Speaking at LMFW, Mariah Idrissi said, “This event is about diversity and showing that as much as modesty is a part of the Islamic faith, everyone is welcome to be a part of it.”
We are pleased to announce we have been appointed to handle the press and publicity for new American womenswear label Aidan Mattox.
The Aidan Mattox Collection launched in the USA in 2004, and offers beautiful, innovative and high fashion detailed ready to wear dresses in opulent jewel and neutral tones. Inspired by sophistication and elegance of Hollywood, it is designed with rich fabrics for sexy, glamorous and modern women.
Launching in the UK and Eire in February 2017, it is available exclusively at Harvey Nichols (Birmingham, Bristol, Dublin) and at HarveyNichols.com.
Yesterday, Tuesday 21 February, SCPR hosted a presentation for luxury British fashion label Merchant Archive’s AW17 collection as part of London Fashion Week.
Hosted in London’s Soho House, the presentation included a preview of the AW17 collection as well as a screening of a film commissioned by the brand.
The Merchant Archive AW17 collection was inspired by the still life photographic work of Isabel Bannerman, a renowned plantswoman and award winning landscape designer. Her photographic work mesmerizingly captures the beauty and fragility of life, that brief moment between growth and decay. The film reflected this by considering the alliance and the fragility of life’s delicate balance through the freedom and coming together of dance.
Constructed in French, Italian and British cloth, using trims from Germany and producing in the United Kingdom, Merchant Archive is a British brand proud to work with its European neighbours.
The following film demonstrates the craftsmanship that goes into the creation of a pair of Tricker’s bespoke shoes – a process which takes nine months!
Founded in 1829, Tricker’s is still independently owned by its founder’s family and remains one of the oldest shoemakers in England.
The Tricker’s factory in Northampton, built in 1903, resolutely preserves the same values, uncompromising standards of craftsmanship and use of honest materials that have been developed through its history.
This week the team escaped the rainy weather in London and flew to Berlin for the Dorothee Schumacher S/S 17 runway show. Always a highlight of Berlin Fashion Week, this season didn’t disappoint.
From decoration of the stunning church where the show was held in Berlin Mitte to the soft fabrics and delicate detailing on the clothes, we were transported into Dorothee’s dreamworld inspired by the Kachina – a Native American Spirit being.
Fantastic prints, waving ruffles and subtle slits imparted a new age of elegance: Ease. The colour code offered a futuristic interplay between the purity of white, shades of blue and purple and electrifying metallics. We want it all!
On Friday, 22 April 2016, SCPR hosted Tricker’s first ever seasonal press day at its Jermyn Street boutique.
Showcasing the new A/W collections including the Stow Revival boots and the TT biker boot range to the men’s and style press, the morning was a terrific success with editors from Fantastic Man, Wallpaper, Country Life and Shortlist amongst those in attendance.
On 12 February, we took a capsule collection of Adrianna Papell dresses to the divine Cowshed Spa in Soho and invited a selection of key editors to come and join us for a morning of pampering. As a pre fashion week indulgence, we hope everyone left a little bit more rested and relaxed in preparation for the AW16 shows. We presented a selection of new season dresses including some show stopping red carpet frocks and the new bridal collection. If only every Friday could start like this!
We had a great time accompanying a film crew from ITV East around the Tricker’s factory in Northampton. They were filming a piece on traditional British businesses (based in the East) which are staying successful despite many of their contemporaries collapsing. It was interesting to learn that there are 250 operations that go into making a pair of Tricker’s boots and they all take place at the Northampton site. In its hay day Northampton was home to 175 shoe makers today only 5 are left.
Scott Mckee is one of only 3 artisans left in Northampton who still hand makes shoes from scratch (all 3 work at Tricker’s), he demonstrated stitching a sole on to a boot and we saw hundreds of wooden lasts (the models for made-to-order shoes).
Look out for the piece on ITV East’s evening news feature at 6pm coming soon.
This week the team braved the cold and headed to Berlin for Dorothee Schumacher’s A/W 2016 show. Always a headline of Berlin Fashion Week, Dorothee’s latest collection was inspired by global traveller Thea Porter who brought opulent Middle Eastern fashion to London in the 1960s.
Dorothee says: “When everything is in motion, traditions are a gift, a feeling of secure familiarity which can be taken on travels. They provide security for insatiable curiosity and adventurous passion. And then styles blend, discover one another, find an entirely new common language – global patchwork!”
“I THINK HOSPITALITY AND COMPASSION GO HAND IN HAND AND HAVE NEVER BEEN MORE IMPORTANT.” Dorothee Schumacher
Generous hospitality is a subject that has always been close to Dorothee Schumacher’s heart and so together with her team she has created a limited edition of personally assembled, hand-painted paper place settings to make dining together even more stylish this festive season.
100% of the proceeds from this Limited Edition dinner set will be donated to the medica mondiale organisation, which supports women and girls in war and crisis zones throughout the world.
Limited Dinner Edition consisting of 12 invitation cards, 12 paper sets and 12 place cards £49.00
Luisa Cerano’s Spring/Summer 2016 training day was an opportunity for retailers from all over the UK to come to the London showroom and learn about the different elements of the new season’s collection. SCPR tagged along to find out more and mentally shop the collection!
As part of its formalwear sponsorship of the England Rugby team, our client, French menswear fashion label Eden Park provided us with tickets to invite press to various Rugby World Games. We were lucky enough to see France v Romania at the Olympic stadium on 23 September. France triumphed 38-11 and we spent a wonderful evening shouting ‘Aller les bleus’! amongst the other French supporters.
In the run up to the Rugby World Cup, SCPR negotiated an exclusive campaign with BA High Life magazine (the onboard magazine for British Airways) for its client Eden Park – the French fashion brand which is the official supplier of formal wear to the England team.
In addition to the five page feature article which appears in the September issue, the publication filmed the England team players at their Eden Park suit fitting for an inspirational video which is available on board all BA flights this month.
British shoe brand Tricker’s factory in Northampton was the setting for the popular 2005 movie Kinky Boots and the cast of the new stage musical, which recently opened on The Strand, were invited to the factory to meet the team and get an insight into the creation of hand made shoes.
In return they were all invited back to a preview of the musical and we were lucky enough to tag along. Without doubt it was one of the best musicals any of us had ever seen. After the performance we stayed behind for a big group shot of the company and Tricker’s staff. The night was made even more special when the director Jerry Mitchell and the legendary Cyndi Lauper (who wrote the score) appeared and joined in. For the first time ever Team SCPR were star struck and sang True Colours all the way home.
After 15 happy years in Marylebone we packed up the showroom and moved to Camden. Our new office is in the thick of things, just behind the high street and with two roof terraces – perfect for summer parties! On a clear day you can even see Primrose Hill in the distance and don’t even get us started on the food market at Camden Lock!
On 27th November, SCPR hosted a Fashion Salvage event on behalf of WRAP (the Waste & Resources Action Programme) for its Love Your Clothes (LYC) campaign. The aim was to raise awareness of the value of clothes and to shine a spotlight on the amount of good clothes hiding at the back of our wardrobes.
To promote the event and the LYC campaign, we secured interview time for WRAP’s Textile Communications Manager Ali Moore on London Live’s Breakfast Show yesterday morning.
Invitations were sent to London-based fashion bloggers, industry and LCF students. They were invited to visit the Britannia Mill in Canning Town, the largest textile recycling centre in London. Guests such as Susie Lau of Style Bubble and Arianna Cadwallader (from C4’s This Old Thing: Vintage Clothes Show) were given an opportunity to explore the vast array of clothing received by the site in just one day and unearth garments which could be re-styled to create a new-season party look.
Everyone entered into the spirit of the occasion and the evening was a great success. Upcycling style expert Emma Slade of backofthewardrobe.com was on hand to offer advice and judge her pick of the outfits pulled on the night. Barley Massey of Fabrications in Broadway Market brought her sewing machine along and was offering alterations and customisation of the pieces.
Attendees were able to take away their finds and give a home to pieces that were unwanted by others. The outfits of the evening (chosen by Emma) were created by Lisa Snider, Mallory Giardino and Ilishio Lovejoy.
On 9th October SCPR handled the launch of the Dorothee Schumacher AW14 collection at its Ledbury Road store in partnership with Tatler and Absolutely Magazine. Mariella Tandy, Tatler’s Executive Fashion Editor highlighted seasonal trends and her favourite items from the collection, whilst residents from the local area enjoyed a healthy breakfast from Nama food and delicious drinks from Bobo’s Juicery. The event was a great success with over 85 guests attending. Dorothee Schumacher donated 20% of all proceeds to The Rugby Portobello Trust, a local Nottinghill Charity.
SCPR executed the launch of Liz McClarnon’s first intimates collection for Fashion World on 25 September. The event was held at the Ham Yard hotel in the sumptuous courtyard suite. Guests were invited to drop in throughout the day to see the new collection on our model and watch the two films we created for the event. Liz joined us in the evening to meet editors, bloggers and give interviews.
SCPR is excited to announce its appointment to handle the launch of theDorothee SchumacherAW14 collection at its Ledbury Road store on 9th October 2014, in partnership with Tatler and Absolutely Magazine. Mariella Tandy, Tatler’s Executive Fashion Editor, will be on hand to share her insight on seasonal trends and styling tips, whilst customers enjoy a healthy breakfast and discover the AW14 collection. Dorothee Schumacherwill be donating 20% of all proceeds from the morning toThe Rugby Portobello Trust, a local Notting Hill charity.
Since 1989, Dorothee Schumacher has steadily risen through the fashion ranks to become a globally recognised label with over 600 retailers worldwide in 43 countries. Celebrating 25 years, the AW14 collection explores ‘luxury grunge’, teaming casual oversized coats, pullovers and blouses with open hand knits, delicate mohair and layering.
Premium leather accessories line DESA NINETEENSEVENTYTWO showcased its SS15 collection during Fashion Week at the Palazzo Bovara, Milan. Guests included Suzy Menkes- International Vogue Editor, Antonella Antonelli -Editor in Chief Marie Claire and Valeria Mangani- Vice President of Alta Roma. DESA NINETEENSEVNTYTWO has already secured numerous international stockists including Silvia Bini, Bernardelli, Farfetch, Luisa Via Roma and Degli Effetti. The next stop will be Paris where DESA will be holding appointments at its showroom on 49 Rue Saint-Roch, 75001 Paris from 26th September to 2nd October 2014.
SCPR and Fashion World launched Liz McClarnon’s (from Atomic Kitten) first collection. They created a boutique swimwear collection which features kitsch prints and pops of colour, perfect for any pool or beach. The collection features Fashion World’s expertise in creating flattering styles for women with Liz’s trademark love of colour and focus on fun.
The launch party was in Mahiki to fit the style of the swimwear. Cocktails were flowing and the hula girls were dancing. It was a fantastic night!