To re-position the DESA brand as a leading, affordable-luxury, accessories label, triggering a re-appraisal of the brand amongst UK press and consumers.
We reinforced DESA’s premium credentials and created talkability with two immersive cinematic inspired press days. We took over one of Claridges’ iconic suites and worked with a leading set designer to create aspirational environments to showcase the new collections amongst the belongings of a stylish but mysterious international globe trotter.
Over 50 target editors attended our presentation which generated image building news and product placement within titles including; Grazia, Stylist, Sunday Times Style, The Telegraph, You Magazine, In Style, Marie Claire and Red.
Overall, our communications programme delivered 50% year on year editorial growth.