CHALLENGE
To re-position French brand Eden Park from a Rugby inspired menswear label to a credible fashion brand, helping to support brand distribution in the UK and Ireland.
SOLUTION
We developed a ‘Third Half’ collection inspired by what top international Rugby players wear when they are off duty. The Paris based design team developed the capsule range to highlight the brand’s distinctive heritage – this was shot in a more relaxed aspirational format.
RESULTS
To date coverage has been achieved in The Telegraph Magazine, City AM, City Magazine, BA Highlife, The Irish Times, Stella Magazine, Tatler Man and The Saturday Times magazine who all ran coverage around the 2015 Rugby World Cup. Additional coverage has also been achieved in Sunday Times Style, Men’s Health, Conde Nast Traveller, Menswear Buyer, Drapers and GQ who ran a brand feature ahead of the Six Nations in 2014.
Digital coverage has appeared on BA in Flight Media, The Telegraph, Fashion Beans, The Cool Fashion, Urban Blog, GQ.co.uk and menshealth.co.uk.
