To re-position Jacamo, the J D Williams group’s online, plus size menswear brand.
We introduced, negotiated and developed brand ambassador campaigns fronted by international boxing champion Joe Calzaghe and then England cricket ace Freddie Flintoff. We also established a creative/ styling relationship with a high profile broadsheet journalist, ensuring creative as well as commercial success. Our campaigns amplified Jacamo’s brand values and opened doors to generate high profile editorials in target media titles. Our work resulted in a 66% sales increase positioning Jacamo as the market leader in the plus size menswear sector.
To raise awareness of the plus size e-tailer Marisota amongst its target media, devise and launch celebrity collaborations and communicate its Shapeology concept. We introduced aspirational seasonal look books, regular press pamper mornings and launch events to keep the brand front of mind. We also negotiated and launched collaborations with Melissa Odabash, Coleen Nolan and Mark Heyes. In our last year we achieved over 1,000 pieces of editorial, reaching 226.3 million readers, worth £19.8 million EAC.