To re-position Jacamo, the J D Williams group’s online, plus size menswear brand.
We introduced, negotiated and developed brand ambassador campaigns fronted by international boxing champion Joe Calzaghe and then England cricket ace Freddie Flintoff.
We also established a creative/ styling relationship with a high profile broadsheet journalist, ensuring creative as well as commercial success.
Our campaigns amplified Jacamo’s brand values and opened doors to generate high profile editorials in target media titles. Our work resulted in a 66% sales increase positioning Jacamo as the market leader in the plus size menswear sector.