LUISA CERANO

BACKGROUND

Launched in 1998 Luisa Cerano is part of the HAUBER Group founded in 1870, a textile dynasty rich in tradition from Southern Germany and is today one of Germany’s most successful fashion brands with 1,500 stockists worldwide.

The brand presents two pre and two main collections annually, including accessories and is available from over 100 retailers across the UK.

CHALLENGE

German ready-to-wear label Luisa Cerano had a rapidly growing distribution base in the UK but very low awareness amongst the media despite a longstanding advertising campaign. Distinguished by its combination of reasonable prices and high quality contemporary designs the brand holds a special position in the premium market segment and enjoys an enviable sell through at retail.