To raise awareness of the plus size e-tailer Marisota amongst its target media, devise and launch celebrity collaborations and communicate its Shapeology concept.
We introduced aspirational seasonal look books, regular press pamper mornings and launch events to keep the brand front of mind. We also negotiated and launched collaborations with Melissa Odabash, Coleen Nolan and Mark Heyes.
In the last year we have achieved over 1,000 pieces of editorial, reaching 226.3 million readers, worth £19.8 million EAC.
Marisota has also been awarded ‘Best for Curves’ for the second year running in the Prima High Street Awards 2014.