MARISOTA

Mark Hayes

CHALLENGE
To launch Mark Heyes AVA collection to the social media / blogger community.

SOLUTION
We worked with Mark to host a private dinner for key bloggers featuring a photostudio. Guests all had access to Mark and were invited to try on the collection and create their own look from the range and select accessories. The looks were photographed and instantly emailed to each blogger with the brand logo.

RESULTS
An ongoing relationship with all of the bloggers who attended was started, with blanket coverage of the event. We have also had strong support from them on all subsequent launches.

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