To launch Mark Heyes AVA collection to the social media / blogger community.
We worked with Mark to host a private dinner for key bloggers featuring a photostudio. Guests all had access to Mark and were invited to try on the collection and create their own look from the range and select accessories. The looks were photographed and instantly emailed to each blogger with the brand logo.
An ongoing relationship with all of the bloggers who attended was started, with blanket coverage of the event. We have also had strong support from them on all subsequent launches.