MATALAN

_0003s_0003_1). Matalan

CHALLENGE
To promote Matalan’s entire product offering and build the brand’s profile across all channels, support a collaboration with model Abbey Clancey and the launch of the brands’ first transactional website.

SOLUTION
Tailored events to support the seasonal fashion and interiors calendar, aspirational photography featuring Abbey Clancey and a programme of editorial sponsorships and media relationship building activities.

RESULTS
We achieved an average EAC of over £1million a month, including £570,000 worth of editorial in two months for Abbey Clancey’s swimwear alone.
Our seasonal press launches attracted over 250 key editors and we helped drive traffic of more than 500,000 visitors a week to the re-launched Matalan website.