CHALLENGE
To maintain the aspirational kudos of the Max Mara group through a high presence of meaningful editorial in target media, drive new customers to the stores and ultimately support sales.
SOLUTION
We devised a strategy that focused on the world of the ‘Max Mara Woman’ via high profile and original concepts that built upon Max Mara’s global position as a design and creatively led business. Our international programme of events included; The Max Mara Women in Film Face of the Future Award , The Max Mara Art Prize for Women, a Global Max Mara ‘COATS!’ Exhibition
RESULTS
We worked with the Max Mara group for over 30 years, with consistent editorial growth of up to 30% year on year. During Max Mara’s 60th Anniversary year we achieved over £6 million EAC, with 15 Features, 20 National news stories and a 1:58 return on investment.
“As well as consistently achieving fantastic coverage for the Max Mara fashion brand across the UK media, SCPR demonstrated creativity in devising a series of features, arts-based initiatives and launches which have helped consolidate Max Mara’s position as one of the worlds leading designer fashion brands.” Giorgio Guidotti, President of Global Communications.
