MOTHER

_0004s_0001_3). Mother Denim

CHALLENGE
To launch the American denim brand MOTHER in to an overcrowded UK market place with no advertising or marketing spend.

SOLUTION
We focussed on MOTHER’s unique styles, distinct prints and designs and implemented a press and celebrity seeding programme with aspirational models and trend influencers.

RESULTS
In six months we achieved 12 news stories and multiple inclusions across all our target media titles including: Vogue, Harpers Bazaar, Elle, Grazia and Sunday Times Style. The campaign generated a 650% return on investment and helped to grow the brand’s distribution by 200%.