CHALLENGE
To launch Ted Baker’s first concept boutique in stylish Westbourne Grove and attract high net-worth local customers.
SOLUTION
We used a ‘Best in Show’ theme for the initial launch and party to under-pin the pedigree of the brand. Guests were invited to bring their dogs to the party and the dog show theme followed through with fun cocktails, canapés served in dog bowls and limited edition products highlighted with rosettes. We invited society models Lara and Sophie Byron (descendants of Lord Byron) to host the party.
RESULTS
An exclusive feature in ES Magazine with the Bryon sisters wearing Ted Baker, alongside coverage in glossy titles such as Vogue and Tatler and multiple mentions across the national press .
