CHALLENGE
To breathe new life into the Trevor Sorbie brand, ahead of the launch of the newly formulated Trevor Sorbie Beautiful Hair Collection as well as supporting three Trevor Sorbie salons and the My New Hair charity.
SOLUTION
Echoing Trevor’s creative team’s involvement with the international fashion collections we presented journalists with seasonal ‘Catwalk Hair Recipe Cards’ summarising key hair directions and the products required to create the looks.
We used Trevor’s profile to promote his charity ‘My New Hair’, engaging both leading lifestyle and beauty journalists and repackaged salon treatments to create new news.
RESULTS
Subsequent coverage was achieved across multiple target titles including – The Times, The Telegraph, Independent, Grazia, Glamour, Cosmopolitan, In Style, The Independent, Marie Claire and The Daily Mail.
My New Hair /Trevor Sorbie profiles appeared in Marie Claire, The Times Magazine, The Sunday Times, Stella and The Guardian.
