CHALLENGE
To introduce French dermatologist and facialist, Dr Veronique Simon as the pioneering practitioner of natural looking, non-surgical anti aging treatments and launch of her new line of Simontherapie products.
SOLUTION
We devised a series of one to one media appointments with target editors to educate them about products and treatments. We also worked with Dr Veronique to create a new ‘Simontherapie’ transactional website and produced a web-film to tell her story and retail the Simontherapie line of products.
RESULTS
Our media programme generated features in the FT How To Spend It Magazine, Tatler, Vogue, You Magazine, Stylist, Red, ES Magazine, Telegraph Magazine producing a return on investment of 6:1 equal to a £450,000 EAC.
