BACKGROUND
DUFFY NY has been producing the highest quality knitwear for some of the finest brands for over 30 years, when it launched its own label SCPR helped the brand raise its profile and target prestige accounts such as Selfridges and Fenwicks of Bond Street etc.
We created a PR campaign to position DUFFY NY as a leading women’s contemporary knitwear brand – with cashmere at its heart. Subsequently, we have delivered exceptional PR coverage with titles such as The Times Magazine, Stella, Sunday Times Style, You, Vogue, Glamour and Marie Claire. The brand has also had a huge uplift in wholesale and distribution sell through with new stockists including Net-A-Porter, Shopbop and Harvey Nichols.
