CHALLENGE
To re-launch the British brand under the new ownership and creative direction of Maxine Hargreaves-Adams and re-position Fenn Wright Manson as a modern and viable contender on the high street.
SOLUTION
We worked closely with Maxine and her team, focusing on the brand’s new direction and younger aesthetic. We introduced a new Art Director and photographic team to create fashion forward imagery and to change the perception of target press. We secured a series of one-to-one press briefings to talk key editors through the collection.
RESULTS
We secured editorial in target titles, including The Daily Telegraph, Stella, You Magazine, Sunday Times Style, Marie Claire, Glamour, Woman & Home and Vogue.
A strategically built campaign with top regional titles to support local retailers and drive both in-store and online traffic.
