To launch the American denim brand MOTHER in to an overcrowded UK market place with no advertising or marketing spend.

We focussed on MOTHER’s unique styles, distinct prints and designs and implemented a press and celebrity seeding programme with aspirational models and trend influencers.

In six months we achieved 12 news stories and multiple inclusions across all our target media titles including: Vogue, Harpers Bazaar, Elle, Grazia and Sunday Times Style. The campaign generated a 650% return on investment and helped to grow the brand’s distribution by 200%.