CHALLENGE
To re-launch Thalgo under new ownership and communicate the newly reformulated salon product range and spa treatments to the beauty press and consumer.
SOLUTION
Our strategy focussed on positioning Thalgo as France’s best kept marine based beauty secret. We invited press to Brittany, France, the home of Thalgo, to experience the new products and treatments incorporating thalassotherapy and marine extracts. We also communicated the concept of the products being able to replicate the spa experience at home.
RESULTS
We received extensive coverage across our target titles including Vogue, Elle, Harpers Bazaar, Red, Conde Nast Traveller, Daily Telegraph and the Daily Mail with Beauty editors endorsing thalassotherapy as ‘the miracle, alternative, to anti-ageing surgery.’ We achieved a return on investment of 5:1 and an EAC in excess of £350,000.
