On 2 May 2019, Tricker’s, the privately-owned luxury English shoemaker, hosted a party to celebrate its 190th anniversary. Held in a gallery in St James’ Mason’s Yard, the event featured an exhibition of some of its famous fans with quotes on why they loved the brand.
SCPR researched past clients old and new to pull together a list of idols that epitomise the brand’s longevity and credentials as Britain’s oldest luxury shoemakers. It worked with British designer fans such as Patrick Grant, Margaret Howell, Asai and Nicholas Daley as well as celebrity stylists and agents to pull together a gallery of portraits and quotations.
We invited editors, stylists, models and influencers to the launch to meet the Tricker’s team, see the exhibition and watch apprentice bespoke shoemaker Adele Williamson work on a pair of hand-made shoes (a process which takes at least 9 months!).
Famous fans in the exhibition included Winston Churchill, Cary Grant, Michael Fassbender and Dominic West.
The event was a tremendous success and the Tricker’s team were delighted with the reception to the exhibition and the 190th anniversary.
We are delighted to be working with new Norwegian outerwear label BRGN.
Launching in the UK for Spring / Summer 2019, BRGN is a new concept in outerwear founded in 2015 by friends and colleagues Karine Lunde and Ros-Mari Gaundal. The friends met after moving to Bergen in Norway, famously one of the wettest places in the world. One day whilst out hiking, they realised that it was impossible to find a stylish coat which could practically combat Bergen’s challenging wet weather. They decided to create their own brand and BRGN was born.
All BRGN coats are made from an innovative new fabric which has been developed by the team to offer wearers protection from rain and wind. The coats are also breathable with subtle reflective trims and taped seams and feature concealed hoods in the same fabric. They feel soft and lightweight, unlike a traditional waterproof jacket. Each garment’s waterproof ability is measured by the amount of water, calculated in mm, which can be pressed onto the material before the water passes through. BRGN has translated this into descriptions of the 3 types of rain common to Bergen (and also frequently experienced in the UK!).
LIGHT RAIN – Bergen standard: for those September and April showers that tend to appear out of the blue five times a day. (3,000 – 5,000mm) – PERFECT FOR UNSTABLE, SHIFTING WEATHER.
RAIN – Bergen standard: for those winter months with steady rain that never seems to end. Or the typical Bergen holiday rain in July. (5,000 – 10,000mm) – PERFECT FOR HARSH WET WEATHER.
HEAVY RAIN – Bergen standard: for those Autumn storms that bring strong winds and heavy downfalls. This also appears in Bergen during holidays or when your car breaks down. (10,000mm +) – PERFECT FOR REALLY WET, STORMY WEATHER.
The Spring / Summer 2019 collection offers womenswear in classic fitted trenches, ponchos and stylish rain coats in a simple palette of sage, pumpkin, duck egg blue, greige and black. The men’s line features pea coats and parkas, also in the same colourways. Additionally accessories such as trainers, bags and caps all offer the same protection against the elements as the outerwear. Retail prices start at £329 – £379 for the coats.
On Monday, 28TH January 2019, HRH The Prince of Wales visited the Tricker’s factory in Northampton.
During the visit, The Prince was given a tour of the factory by MD Martin Mason and master bespoke shoemaker Scot McKee. He met the apprentice bespoke shoemakers including Adele Williamson, who is a QEST (Queen Elizabeth Scholarship Trust) scholar. His Royal Highness is a huge supporter of encouraging young people to consider manufacturing as a career option.
Tricker’s has held a Royal Warrant since 1989 and the visit highlights The Prince of Wales continued support for British craftsmanship and manufacturing.
Established in 1829, Tricker’s Ltd. is the region’s oldest shoemaker and celebrates its 190th anniversary this year.
HRH The Prince of Wales unveiled a plaque commemorating the occasion and commented:
“Many congratulations everybody on reaching your 190th birthday. Sorry it has taken me 190 years to get here! Marvellous to see such a highly skilled operation. I do congratulate you and I hope you manage to keep it all going for many many more years.”
On Saturday 9 June, Vogue Hommes presented an exhibition of photographs by renowned fashion
photographer Jonathan Daniel Pryce.
Launching the opening day of the British Fashion Council’s London Fashion Week Men’s schedule, the event featured 10 Years of Street Style photography taken for Vogue International and published by titles including British Vogue, Vogue Paris, Vogue Italia and Vogue USA.
The exhibition was held at 13 Floral Street, Covent Garden. It was curated by renowned fashion editor
Julian Ganio, who works with brands such as Fendi, Kenzo, Sunspel, and Pringle of Scotland as well as
publications including Another Man, iD, Fantastic Man and Dazed.
Attendees of the launch event included Caroline Rush, chief executive of the British Fashion Council, Oliver Proudlock, Richard Biedel, Dougie Poynter, Marcus Butler, Ryan Barrett and Vanessa White.
Drinks were provided by Don Papa Rum and Peroni, with music mixed by Terry Donovan. Guests were given gift bags by David Beckham’s House99.
(L-R) Richard Biedul, Jonathan Daniel Pryce and Jim Chapman