On 2 May 2019, Tricker’s, the privately-owned luxury English shoemaker, hosted a party to celebrate its 190th anniversary. Held in a gallery in St James’ Mason’s Yard, the event featured an exhibition of some of its famous fans with quotes on why they loved the brand.
SCPR researched past clients old and new to pull together a list of idols that epitomise the brand’s longevity and credentials as Britain’s oldest luxury shoemakers. It worked with British designer fans such as Patrick Grant, Margaret Howell, Asai and Nicholas Daley as well as celebrity stylists and agents to pull together a gallery of portraits and quotations.
We invited editors, stylists, models and influencers to the launch to meet the Tricker’s team, see the exhibition and watch apprentice bespoke shoemaker Adele Williamson work on a pair of hand-made shoes (a process which takes at least 9 months!).
Famous fans in the exhibition included Winston Churchill, Cary Grant, Michael Fassbender and Dominic West.
The event was a tremendous success and the Tricker’s team were delighted with the reception to the exhibition and the 190th anniversary.
On Monday, 28TH January 2019, HRH The Prince of Wales visited the Tricker’s factory in Northampton.
During the visit, The Prince was given a tour of the factory by MD Martin Mason and master bespoke shoemaker Scot McKee. He met the apprentice bespoke shoemakers including Adele Williamson, who is a QEST (Queen Elizabeth Scholarship Trust) scholar. His Royal Highness is a huge supporter of encouraging young people to consider manufacturing as a career option.
Tricker’s has held a Royal Warrant since 1989 and the visit highlights The Prince of Wales continued support for British craftsmanship and manufacturing.
Established in 1829, Tricker’s Ltd. is the region’s oldest shoemaker and celebrates its 190th anniversary this year.
HRH The Prince of Wales unveiled a plaque commemorating the occasion and commented:
“Many congratulations everybody on reaching your 190th birthday. Sorry it has taken me 190 years to get here! Marvellous to see such a highly skilled operation. I do congratulate you and I hope you manage to keep it all going for many many more years.”
Luxury lifestyle magazine The Riddle recently visited Tricker’s Northampton factory to experience the brand’s shoe making processes for themselves.
Their thoughtful and detailed article gives a real insight into the 189 year old brand’s craftsmanship and explains how a traditional family-owned business is growing its global market share by doing what it does best and bringing innovation to its product offering.