German luxury label Dorothee Schumacher already had a flagship store in London’s Notting Hill and growing distribution in the UK. However, in an already very crowded market place the brand was not receiving the cut through it deserved amongst UK press and consumers. Our challenge was to re-envigorate the brands image and bring it front of mind with the right people!
We have worked with Dorothee Schumacher’s North American & UK Head of PR and Sales to support the store with very targeted and exclusive in store events and gently courted key editors with a very personalised and intimate campaign, comprising of a series of one to one meetings, store appointments, desk visits, go-sees and drop-in press open days.
Dorothee Schumacher is now not only looking after a number of new regular clients in its London store but is also firmly on the radar with an increasing number of high-end target media, enjoying regular requests and inclusions in sought-after target media titles including Vogue, Harpers Bazaar, Red, Sunday Times Style, The Times, The Telegraph and You Magazine. Our team have also introduced the brand to select UK based celebrities including Gwyneth Paltrow and Lily James.