SCPR’s specialist beauty team is renowned for its creative thinking, innovative launches and effective media relations that deliver real results.
Working closely with the most senior beauty editors, we have successfully introduced new products into the market, including Max Mara’s first signature fragrance and body care range, L’Elixir, a revolutionary anti-ageing product and treatment from Thalgo, and positioned Nicky Clarke as London’s most sought after celebrity hairdresser with an exclusive salon and product.
We have also worked with Trevor Sorbie, P&G, Garnier, Wella Professional, Hawaiian Tropic, Grossmith and Dr Veronique Simon.
Developing branding strategies and targeted media relations campaigns, our team has successfully worked with many small boutiques, start up brands and distributers introducing completely new boutique brands to the UK.
Activity includes the launch of Duffy knitwear, Essentiel Antwerp, Graham & Spencer, Mother Denim, Rebecca Taylor, Citizens of Humanity, Austique, Goldsign, 360 Sweater and most recently Dorothee Schumacher and EASTBYEASTWEST. We have also successfully built the UK profile and in turn distribution of brands including; Velvet and DESA.
Content is being created and absorbed faster than ever before. Whether it's through Twitter, Instagram, blogging or Facebook (to name a few), consumers are talking.
By putting data first, we target those consumers, creating multi-channel, strategic campaigns that will propel your advocates into the limelight, whilst creating a compelling story about your brand, product and ethos.
SCPR offer digital PR with active social media, networking, blogger outreach, event creation and management, online news and product placement, Facebook, Instagram and Twitter management.
From press launches and fashion show production to nail bars, gifting suites and consumer facing shows – no event is too big or too small for our team to handle.
We worked with Graduate Fashion Week, the world’s leading graduate fashion and design showcase, for over 13 years focusing on a strategy that helped make the event more experiential and appealing for the general public to visit and the press to write about.
Establishing a brand’s competitive advantage is paramount within our ever increasingly crowded market place.
SCPR has over 35 years experience of brand development, rarely matched in the industry. We helped launch The Max Mara Fashion Group into the UK in 1980 and worked consistently with the group for over 30 years. We also helped take Brora Cashmere from a cottage business to a multi million pound retailer with multiple stores and a thriving on-line business.
We have a proven track record in brand re-positioning and revitalisation having worked with many British heritage brands. We have breathed new life into well known brands such as Burberry, Clarks, Clarks Originals, Pringle Scotland and most recently Lyle & Scott – setting them on their way to renewed sales and financial success.
We have particular strength in the Retail Sector having worked with some of the most important names in the UK market, including The John Lewis Partnership, Selfridges, Dorothy Perkins, Boots, Top Shop, River Island, Matalan, Marisota, Ted Baker, Bonmarche, Viyella and Phase Eight.