Working closely with editors, beauty writers and their teams we have successfully introduced new products into the market, including Max Mara’s first signature fragrance and body care range, L’Elixir, a revolutionary anti-ageing product and treatment from Thalgo and positioned Nicky Clarke as London’s most sought after celebrity hairdresser with an exclusive salon and product.
We have also worked with Trevor Sorbie, P&G, Garnier, Wella Professional, Hawaiian Tropic, Grossmith and Dr Veronique Simon.
Developing branding strategies and targeted media relations campaigns, we have successfully worked with many start up brands, small boutiques, and distributers introducing completely new boutique brands to the UK market place.
Activity includes the launch of Duffy NY, Essentiel Antwerp, Mother Denim, Rebecca Taylor, Citizens of Humanity, Goldsign, 360 Sweater and Dorothee Schumacher. We have also successfully built the UK profile and in turn distribution of brands including; Velvet by Graham & Spencer.
Content is being created and absorbed faster than ever before. Whether it's through Instagram, YouTube, Snapchat or Facebook... consumers and influencers are talking.
We now have the ability to communicate directly with our client's customer base around the world, building closer and more personal relationships and enabling their audiences to have an input. This kind of personalisation, helps customers to really associate themselves with a brand, meaning they are more likely to return or recommend the company.
We create multi-channel, strategic campaigns that will propel your brand into the limelight, whilst creating a compelling story about your product and ethos. Our campaigns are data-led, which means they are informed and targeted and ultimately more effective in reaching key audiences and raising a brand's visibility.
SCPR offer digital PR with active social media, networking, blogger outreach, event creation and management, film, online news and product placement, Facebook, Instagram and Twitter management.
From press launches, pop up shops and fashion show production to pamper mornings, gifting suites and consumer facing shows – no event is too big or too small for our team to handle.
Establishing a brand’s competitive advantage is paramount within our ever increasingly crowded market place.
SCPR has over 35 years experience of brand development, rarely matched in the industry. We helped launch The Max Mara Fashion Group into the UK in 1980 and worked consistently with the group for over 30 years. We also helped take Brora Cashmere from a cottage business to a multi million pound retailer with multiple stores and a thriving on-line business.
We have a proven track record in brand re-positioning and revitalisation having worked with many British heritage brands. We have breathed new life into well known brands such as Burberry, Clarks, Clarks Originals, Pringle Scotland, Lyle & Scott and most recently Tricker's – setting them on their way to renewed sales and financial success.
We have particular strength in the Retail Sector having worked with some of the most important names in the UK market, including The John Lewis Partnership, Selfridges, Dorothy Perkins, Boots, Top Shop, River Island, Matalan, J D Williams, Ted Baker, Boden, Bonmarche, Viyella and Phase Eight.