On Wednesday 15th May, SCPR hosted an event to celebrate Italian designer label Beatrice B’s 30th Anniversary and showcase the new AW19 collection.
The new Autumn/Winter collection was extremely well received and guests were able to watch the runway show which took place in Milan this Spring.
They were also able to see the new limited edition 30th anniversary collection being modeled. This capsule range of key pieces showcase the brand’s signature plisse pleating with a selection of archive prints.
All Beatrice B’s designs are created by mother and daughter Morena Bragagnolo and Beatrice Mason. They are passionate about producing all their garments in Italy, primarily close to their headquarters to the North of Venice. Beatrice B is available at www.beatriceb.com as well as nationwide in independent luxury boutiques, Anthropologie and selected Fenwicks.
On 2 May 2019, Tricker’s, the privately-owned luxury English shoemaker, hosted a party to celebrate its 190th anniversary. Held in a gallery in St James’ Mason’s Yard, the event featured an exhibition of some of its famous fans with quotes on why they loved the brand.
SCPR researched past clients old and new to pull together a list of idols that epitomise the brand’s longevity and credentials as Britain’s oldest luxury shoemakers. It worked with British designer fans such as Patrick Grant, Margaret Howell, Asai and Nicholas Daley as well as celebrity stylists and agents to pull together a gallery of portraits and quotations.
We invited editors, stylists, models and influencers to the launch to meet the Tricker’s team, see the exhibition and watch apprentice bespoke shoemaker Adele Williamson work on a pair of hand-made shoes (a process which takes at least 9 months!).
Famous fans in the exhibition included Winston Churchill, Cary Grant, Michael Fassbender and Dominic West.
The event was a tremendous success and the Tricker’s team were delighted with the reception to the exhibition and the 190th anniversary.
We are delighted to be working with new Norwegian outerwear label BRGN.
Launching in the UK for Spring / Summer 2019, BRGN is a new concept in outerwear founded in 2015 by friends and colleagues Karine Lunde and Ros-Mari Gaundal. The friends met after moving to Bergen in Norway, famously one of the wettest places in the world. One day whilst out hiking, they realised that it was impossible to find a stylish coat which could practically combat Bergen’s challenging wet weather. They decided to create their own brand and BRGN was born.
All BRGN coats are made from an innovative new fabric which has been developed by the team to offer wearers protection from rain and wind. The coats are also breathable with subtle reflective trims and taped seams and feature concealed hoods in the same fabric. They feel soft and lightweight, unlike a traditional waterproof jacket. Each garment’s waterproof ability is measured by the amount of water, calculated in mm, which can be pressed onto the material before the water passes through. BRGN has translated this into descriptions of the 3 types of rain common to Bergen (and also frequently experienced in the UK!).
LIGHT RAIN – Bergen standard: for those September and April showers that tend to appear out of the blue five times a day. (3,000 – 5,000mm) – PERFECT FOR UNSTABLE, SHIFTING WEATHER.
RAIN – Bergen standard: for those winter months with steady rain that never seems to end. Or the typical Bergen holiday rain in July. (5,000 – 10,000mm) – PERFECT FOR HARSH WET WEATHER.
HEAVY RAIN – Bergen standard: for those Autumn storms that bring strong winds and heavy downfalls. This also appears in Bergen during holidays or when your car breaks down. (10,000mm +) – PERFECT FOR REALLY WET, STORMY WEATHER.
The Spring / Summer 2019 collection offers womenswear in classic fitted trenches, ponchos and stylish rain coats in a simple palette of sage, pumpkin, duck egg blue, greige and black. The men’s line features pea coats and parkas, also in the same colourways. Additionally accessories such as trainers, bags and caps all offer the same protection against the elements as the outerwear. Retail prices start at £329 – £379 for the coats.
On Monday, 28TH January 2019, HRH The Prince of Wales visited the Tricker’s factory in Northampton.
During the visit, The Prince was given a tour of the factory by MD Martin Mason and master bespoke shoemaker Scot McKee. He met the apprentice bespoke shoemakers including Adele Williamson, who is a QEST (Queen Elizabeth Scholarship Trust) scholar. His Royal Highness is a huge supporter of encouraging young people to consider manufacturing as a career option.
Tricker’s has held a Royal Warrant since 1989 and the visit highlights The Prince of Wales continued support for British craftsmanship and manufacturing.
Established in 1829, Tricker’s Ltd. is the region’s oldest shoemaker and celebrates its 190th anniversary this year.
HRH The Prince of Wales unveiled a plaque commemorating the occasion and commented:
“Many congratulations everybody on reaching your 190th birthday. Sorry it has taken me 190 years to get here! Marvellous to see such a highly skilled operation. I do congratulate you and I hope you manage to keep it all going for many many more years.”
On Thursday 29th November, we hosted the Tricker’s SS19 press day at the brand’s historical store in the heart of St James.
At the event, new designs including the Vibram Morflex wedge sole and a thinner Wedge Out sole captivated the eyes of the audience. New additions to the Bookbinder, Ultraflex and Last No 81 lines also played a part in ensuring the success of the event!
Editors in attendance were able to view these new lines alongside the current season and the brand’s hallmark designs, which have inspired shoemakers worldwide.
Stephanie Churchill PR is pleased to announce its appointment to handle the press and publicity for luxury Italian fashion label Beatrice B. Founded in 1988 in North East Italy, the brand is still a family-owned business, designed for women who appreciate quality, workmanship and attention to detail.
Everything from the entire production cycle, choice of the fabrics used, to the creativity and passion, is strictly “Made in Italy” – a rare credential even amongst Italy’s best known ready to wear labels.
Beatrice B presents its seasonal collections at Milan Fashion Week and will be launching an e-commerce site in the UK in 2019.
Stephanie Churchill PR is pleased to announce its appointment to handle the press and publicity for Truefitt & Hill, the world’s oldest gentlemen’s barber and perfumer.
Founded in 1805, Truefitt & Hill has been providing its traditional barber and perfumer services to discerning gentlemen for over 200 years. Its barbershop on St James Street has welcomed everyone from Winston Churchill, Charles Dickens and William Thackery to Idris Elba and HRH The Duke of Edinburgh, for whom it holds a Royal Warrant.
Its product ranges are formulated with an exquisite blend of rare, natural and sophisticated essences. The collection includes a full line of shaving, fragrance, hair and bath products to provide a daily grooming solution for the modern man.
Truefitt & Hill is located at 71 St James Street, discerning boutiques nationwide and also has 32 barbershops globally.
Luxury lifestyle magazine The Riddle recently visited Tricker’s Northampton factory to experience the brand’s shoe making processes for themselves.
Their thoughtful and detailed article gives a real insight into the 189 year old brand’s craftsmanship and explains how a traditional family-owned business is growing its global market share by doing what it does best and bringing innovation to its product offering.
We are delighted to be working with cult Parisian designer Vanessa Seward. We will be hosting an exclusive Pre-Fall Preview event in the brand’s Notting Hill boutique on 27 June.
After honing her skills at Chanel, Saint Laurent and Azzaro, Paris-based designer Vanessa Seward launched her eponymous label in 2015 to instant acclaim. Its sharp separates and printed blouses have earned the brand a cult celebrity following.
The event takes place between 6.30 and 8pm at 42 Ledbury Road, W11. RSVP essential.
We are excited to announce and welcome Marc Aurel to the Stephanie Churchill PR portfolio.
Marc Aurel’s success story began in Germany in 1972, when Reinhold Richter began developing and producing women’s trousers. Now, more than 45 years later, it is one of the most internationally successful, medium-sized, German fashion companies.
It offers a range of pieces featuring clean lines and trend-led detailing, all designed for the modern woman who is fashion forward, sporty, confident and effortlessly stylish. Each collection is inspired by the trends of the season and is designed to celebrate a woman’s individuality.
On Saturday 9 June, Vogue Hommes presented an exhibition of photographs by renowned fashion
photographer Jonathan Daniel Pryce.
Launching the opening day of the British Fashion Council’s London Fashion Week Men’s schedule, the event featured 10 Years of Street Style photography taken for Vogue International and published by titles including British Vogue, Vogue Paris, Vogue Italia and Vogue USA.
The exhibition was held at 13 Floral Street, Covent Garden. It was curated by renowned fashion editor
Julian Ganio, who works with brands such as Fendi, Kenzo, Sunspel, and Pringle of Scotland as well as
publications including Another Man, iD, Fantastic Man and Dazed.
Attendees of the launch event included Caroline Rush, chief executive of the British Fashion Council, Oliver Proudlock, Richard Biedel, Dougie Poynter, Marcus Butler, Ryan Barrett and Vanessa White.
Drinks were provided by Don Papa Rum and Peroni, with music mixed by Terry Donovan. Guests were given gift bags by David Beckham’s House99.
(L-R) Richard Biedul, Jonathan Daniel Pryce and Jim Chapman
On Tuesday evening editors were invited to preview the new Autumn / Winter and Pre Fall collections from Dorothee Schumacher over cocktails and canapes. This was followed by a busy day of drop-in appointments with editors, stylists and influencers at Brown’s Hotel.
The collections were very well received with many of the guests unable to resist a trying-on session.
The most popular pieces included the sheer tulle skirts and tops, the transparent rubber trench coats and the new eveningwear line.
To launch new waxing brand Ashmira Botanica, we held a series of events across London commencing with a trade launch at The Herrick Gallery on Piccadilly.
Co-hosted by founders Tracey Smith and professional aesthetician, Andy Rouillard (hailed as Britain’s top male waxer!), the event welcomed spa and salon professionals from across London and the South East as well as beauty trade publications. Andy demonstrated how to use the wax on a male model and a brave guest. He explained the soothing properties of the new products and proved the new wax offers pain-free treatment for even the most sensitive areas.
The second part of the launch was held at Mayfair Aesthetics and Beauty. Here, men’s and women’s beauty editors and influencers received complimentary treatments, as well as an introduction to the brand’s concept and home product range. All the guests were impressed and universally agreed it was the least painful waxing they had experienced. In the men’s cases we were able to convert two previous wax virgins to the cause!
Subsequently, the brand has secured accounts with the Mandarin Oriental Hotel and the Jumeirah Hotel with many more in progress.
We are pleased to announce we will be handling the launch press and publicity for Ashmira Botanica, a revolutionary new waxing system.
Created by beauty expert Tracey Smith, the Ashmira Botanica collection is packed full of natural oils, butters, plants and flowers each chosen for their exceptional moisturising, anti-oxidant and anti-inflammatory properties to help repair, protect and nourish the skin during and after hair removal.
It offers a full range of professional and retail pre and post wax products and 2 incredible waxes.
We are pleased to announce we have been appointed to support the in-house PR
team for womenswear brands Jacques Vert and Precis Petite, with immediate effect.
Both labels are part of Calvetron Brands (formerly Style Group Brands) – the iconic British fashion
house and womenswear concession retailer delivering quality and stylish womenswear
collections designed in London.
Jacques Vert’s collections are renowned for offering elegant and coordinated looks for all lifestyle
occasions, aimed at women desiring quality fabrics, beautiful tailoring and attention to detail.
Precis Petite is fast establishing itself as the go-to brand for designs of perfect fit and proportion,
with an eye for detail and a passion for print.
Both collections are available at selected House of Fraser and Debenhams stores and
independent boutiques nationwide and also online at www.jacques-vert.co.uk and
Super blogger and ex Vogue staffer The Star Whisperer hosted a story time and shopping event at the new Iris boutique in Wimbledon Village on December 8, 2017.
Guests were invited to shop Erica’s picks of the Christmas collections and little ones were treated to story time with Lucy Reynolds who read her book Parrots Don’t Live in the City while the mum’s were able to browse and chat to Erica and the Iris team.
Tricker’s rounded out our Spring/Summer 2018 press days with a very successful event on 30 November at its Jermyn Street boutique.
The new season was well met with press admiring the bright colors, lightweight soles, and the soft suede shoes and boots.
The launch of Olivvia Scotch Grain leather was a particular hit as it is tanned with a 100% organic tanning agent made from olive leaves that is a by-product from olive production and benefits from lower water and energy usage, making this leather more environmental friendly. This is exclusive to Tricker’s for two years.
We had so much fun showing off the new season cashmere collection from Duffy New York in Camden on November 22, 2017. Guests loved the colour palette which ranged from bright knits to delicate pastel pieces.
Influencers were invited to come and style up a look with the inhouse photographer on hand to capture this for their new Instagram feed.
Everyone agreed that once again Duffy has reinvented the classic cashmere sweater with a modern twist.
The new Spring/Summer 2018 and Resort collections from Dorothee Schumacher received an enthusiastic reception at Browns Hotel on the 14th and 15th of November. Stylists, editors, and influencers previewed the collections from the comfort of the Hellenic Suite.
Everyone fell in love with the South American Gaucho influences and versatile styling.
We work with a lot of celebrity stylists and TV / Film production companies. This week we had two successes! We were thrilled to spot Claudia Winkleman looking stunning in an Aidan by Aidan Mattox dress on BBC Strictly Come Dancing and also Zoe Ball looked gorgeous in a colourful Cocoa Cashmere jumper from our client Iris on the Strictly spin off ‘It Takes Two’. Coming soon Orlando Bloom and James Norton in Tricker’s!
Leading London independent fashion boutique IRIS is delighted to announce the opening of five new stores, having purchased all store leases from rival boutique QUESTION AIR.
The new stores will open their doors in Wimbledon Village, Barnes, Hampstead, East Dulwich and Northcote Road, Clapham adding to the brand’s existing portfolio of 4 stores around London (Chiswick, Queens Park, Clapham and Amersham).
IRIS offers a mix of stylish, easy to wear fashion, that has became a go-to destination for fashion lovers. The must have range of brands includes Ganni, Ulla Johnson, Soeur, Frame denim, APC, Masscob, MiH, Bella Freud, Jumper 1234, BA&SH, diffusion lines by Isabel Marant and Vanessa Bruno and many more. Additionally, their own brand “By Iris” which complements and enhances the mix of bought labels.
We have recently been working with influencer Carlos Costa (www.roqueandsoul.com).
Carlos is a Tricker’s super-fan and had a great time in Austin, Texas modelling some of the brand’s classic brogue styles as well as some of the new season lightweight shoes which are made from castarino suede and perfect for hot climates such as Texas.
Tricker’s super fan Michael Fassbender has been getting a lot of wear of his favourite dark navy Castorino suede light weight shoes. He’s been spotted in them on the red carpet in London for the “Assassin’s Creed” photo call, at the premier’s press conference in Beijing, China and on BBC News for an Alien Covenant interview.
In anticipation of the BAFTA TV Awards, ASCOT and the ‘Wedding Season’ we invited Fashion Editors, Celebrity Stylists and Influencers to the House of Fraser on London’s Oxford Street to review Adrianna Papell’s new SS17 collection and be treated to a Red Carpet make-over with YSL and AVEDA.