To launch new waxing brand Ashmira Botanica, we held a series of events across London commencing with a trade launch at The Herrick Gallery on Piccadilly.
Co-hosted by founders Tracey Smith and professional aesthetician, Andy Rouillard (hailed as Britain’s top male waxer!), the event welcomed spa and salon professionals from across London and the South East as well as beauty trade publications. Andy demonstrated how to use the wax on a male model and a brave guest. He explained the soothing properties of the new products and proved the new wax offers pain-free treatment for even the most sensitive areas.
The second part of the launch was held at Mayfair Aesthetics and Beauty. Here, men’s and women’s beauty editors and influencers received complimentary treatments, as well as an introduction to the brand’s concept and home product range. All the guests were impressed and universally agreed it was the least painful waxing they had experienced. In the men’s cases we were able to convert two previous wax virgins to the cause!
Subsequently, the brand has secured accounts with the Mandarin Oriental Hotel and the Jumeirah Hotel with many more in progress.
We are pleased to announce we will be handling the launch press and publicity for Ashmira Botanica, a revolutionary new waxing system.
Created by beauty expert Tracey Smith, the Ashmira Botanica collection is packed full of natural oils, butters, plants and flowers each chosen for their exceptional moisturising, anti-oxidant and anti-inflammatory properties to help repair, protect and nourish the skin during and after hair removal.
It offers a full range of professional and retail pre and post wax products and 2 incredible waxes.
We are pleased to announce we have been appointed to support the in-house PR
team for womenswear brands Jacques Vert and Precis Petite, with immediate effect.
Both labels are part of Calvetron Brands (formerly Style Group Brands) – the iconic British fashion
house and womenswear concession retailer delivering quality and stylish womenswear
collections designed in London.
Jacques Vert’s collections are renowned for offering elegant and coordinated looks for all lifestyle
occasions, aimed at women desiring quality fabrics, beautiful tailoring and attention to detail.
Precis Petite is fast establishing itself as the go-to brand for designs of perfect fit and proportion,
with an eye for detail and a passion for print.
Both collections are available at selected House of Fraser and Debenhams stores and
independent boutiques nationwide and also online at www.jacques-vert.co.uk and
Super blogger and ex Vogue staffer The Star Whisperer hosted a story time and shopping event at the new Iris boutique in Wimbledon Village on December 8, 2017.
Guests were invited to shop Erica’s picks of the Christmas collections and little ones were treated to story time with Lucy Reynolds who read her book Parrots Don’t Live in the City while the mum’s were able to browse and chat to Erica and the Iris team.
Tricker’s rounded out our Spring/Summer 2018 press days with a very successful event on 30 November at its Jermyn Street boutique.
The new season was well met with press admiring the bright colors, lightweight soles, and the soft suede shoes and boots.
The launch of Olivvia Scotch Grain leather was a particular hit as it is tanned with a 100% organic tanning agent made from olive leaves that is a by-product from olive production and benefits from lower water and energy usage, making this leather more environmental friendly. This is exclusive to Tricker’s for two years.
We had so much fun showing off the new season cashmere collection from Duffy New York in Camden on November 22, 2017. Guests loved the colour palette which ranged from bright knits to delicate pastel pieces.
Influencers were invited to come and style up a look with the inhouse photographer on hand to capture this for their new Instagram feed.
Everyone agreed that once again Duffy has reinvented the classic cashmere sweater with a modern twist.
The new Spring/Summer 2018 and Resort collections from Dorothee Schumacher received an enthusiastic reception at Browns Hotel on the 14th and 15th of November. Stylists, editors, and influencers previewed the collections from the comfort of the Hellenic Suite.
Everyone fell in love with the South American Gaucho influences and versatile styling.
We work with a lot of celebrity stylists and TV / Film production companies. This week we had two successes! We were thrilled to spot Claudia Winkleman looking stunning in an Aidan by Aidan Mattox dress on BBC Strictly Come Dancing and also Zoe Ball looked gorgeous in a colourful Cocoa Cashmere jumper from our client Iris on the Strictly spin off ‘It Takes Two’. Coming soon Orlando Bloom and James Norton in Tricker’s!
Leading London independent fashion boutique IRIS is delighted to announce the opening of five new stores, having purchased all store leases from rival boutique QUESTION AIR.
The new stores will open their doors in Wimbledon Village, Barnes, Hampstead, East Dulwich and Northcote Road, Clapham adding to the brand’s existing portfolio of 4 stores around London (Chiswick, Queens Park, Clapham and Amersham).
IRIS offers a mix of stylish, easy to wear fashion, that has became a go-to destination for fashion lovers. The must have range of brands includes Ganni, Ulla Johnson, Soeur, Frame denim, APC, Masscob, MiH, Bella Freud, Jumper 1234, BA&SH, diffusion lines by Isabel Marant and Vanessa Bruno and many more. Additionally, their own brand “By Iris” which complements and enhances the mix of bought labels.
We have recently been working with influencer Carlos Costa (www.roqueandsoul.com).
Carlos is a Tricker’s super-fan and had a great time in Austin, Texas modelling some of the brand’s classic brogue styles as well as some of the new season lightweight shoes which are made from castarino suede and perfect for hot climates such as Texas.
Tricker’s super fan Michael Fassbender has been getting a lot of wear of his favourite dark navy Castorino suede light weight shoes. He’s been spotted in them on the red carpet in London for the “Assassin’s Creed” photo call, at the premier’s press conference in Beijing, China and on BBC News for an Alien Covenant interview.
In anticipation of the BAFTA TV Awards, ASCOT and the ‘Wedding Season’ we invited Fashion Editors, Celebrity Stylists and Influencers to the House of Fraser on London’s Oxford Street to review Adrianna Papell’s new SS17 collection and be treated to a Red Carpet make-over with YSL and AVEDA.
On Tuesday 25th April, we hosted the Tricker’s AW17 press day at the brand’s historical store in the heart of St James.
Seasonal collections are still a relatively new departure for the classic Northampton-shoemakers. This presentation featured several new men’s ranges including one inspired by Sir Edmund Hillary and his team of intrepid explorers who climbed Everest in the 1960s. The Himalayan range was conceived when an log book featuring the actual order by Sir Edmund and his team was discovered amongst the Tricker’s archives. Each of the three new styles features a shearling interior, a white through on the welts and have a longer upper for protection.
Another new collection features kudu leather. Inspired by a classic and well-loved pair of boots found at the Northampton factory, each length of kudu leather features imperfections sustained by the African antelope during its lifetime. Scratches, mosquito bites, thorns etc, all add to the patina of the fabric and ensure no pair of shoes or boots are the same.
Editors in attendance were able to view these new lines alongside the current season and the brand’s hallmark designs which have inspired shoemakers world-wide.
Last night at the Dorothee Schumacher boutique on Ledbury Road in Notting Hill, we attended a Summer 2017 preview event hosted by personal stylist Claire Lopez.
Claire put together a presentation on two models featuring her take on the new collection.
Sharing her tips of the trade, Claire treated the guests to some clever shopping ideas. She pulled together a series of looks featuring her own take on layering, accessorising and looks that take you from day to evening.
Guests drank pink champagne and ate co-ordinated marshmallow lollipops from Ottolenghi.
Last weekend SCPR attended London’s first Modest Fashion Week (LMFW), a two-day event organised by Haute Elan at the Saatchi Gallery.
Over 40 local and international brands showcased their collections on the runway and there were lots of networking opportunities. We were impressed to see so many women from a variety of cultures and religions uniting in their universal passion for fashion.
The concept of modest dressing combines faith and fashion without compromising one’s values. Modest fashion has become one of the fastest-growing consumer markets around the world and there is a growing network of influencers creating noise across social media.
Speaking at LMFW, Mariah Idrissi said, “This event is about diversity and showing that as much as modesty is a part of the Islamic faith, everyone is welcome to be a part of it.”
We are pleased to announce we have been appointed to handle the press and publicity for new American womenswear label Aidan Mattox.
The Aidan Mattox Collection launched in the USA in 2004, and offers beautiful, innovative and high fashion detailed ready to wear dresses in opulent jewel and neutral tones. Inspired by sophistication and elegance of Hollywood, it is designed with rich fabrics for sexy, glamorous and modern women.
Launching in the UK and Eire in February 2017, it is available exclusively at Harvey Nichols (Birmingham, Bristol, Dublin) and at HarveyNichols.com.
Yesterday, Tuesday 21 February, SCPR hosted a presentation for luxury British fashion label Merchant Archive’s AW17 collection as part of London Fashion Week.
Hosted in London’s Soho House, the presentation included a preview of the AW17 collection as well as a screening of a film commissioned by the brand.
The Merchant Archive AW17 collection was inspired by the still life photographic work of Isabel Bannerman, a renowned plantswoman and award winning landscape designer. Her photographic work mesmerizingly captures the beauty and fragility of life, that brief moment between growth and decay. The film reflected this by considering the alliance and the fragility of life’s delicate balance through the freedom and coming together of dance.
Constructed in French, Italian and British cloth, using trims from Germany and producing in the United Kingdom, Merchant Archive is a British brand proud to work with its European neighbours.
The following film demonstrates the craftsmanship that goes into the creation of a pair of Tricker’s bespoke shoes – a process which takes nine months!
Founded in 1829, Tricker’s is still independently owned by its founder’s family and remains one of the oldest shoemakers in England.
The Tricker’s factory in Northampton, built in 1903, resolutely preserves the same values, uncompromising standards of craftsmanship and use of honest materials that have been developed through its history.
This week the team escaped the rainy weather in London and flew to Berlin for the Dorothee Schumacher S/S 17 runway show. Always a highlight of Berlin Fashion Week, this season didn’t disappoint.
From decoration of the stunning church where the show was held in Berlin Mitte to the soft fabrics and delicate detailing on the clothes, we were transported into Dorothee’s dreamworld inspired by the Kachina – a Native American Spirit being.
Fantastic prints, waving ruffles and subtle slits imparted a new age of elegance: Ease. The colour code offered a futuristic interplay between the purity of white, shades of blue and purple and electrifying metallics. We want it all!
On Friday, 22 April 2016, SCPR hosted Tricker’s first ever seasonal press day at its Jermyn Street boutique.
Showcasing the new A/W collections including the Stow Revival boots and the TT biker boot range to the men’s and style press, the morning was a terrific success with editors from Fantastic Man, Wallpaper, Country Life and Shortlist amongst those in attendance.