To re-launch the British brand under the new ownership and creative direction of Maxine Hargreaves-Adams and re-position Fenn Wright Manson as a modern and viable contender on the high street.
We worked closely with Maxine and her team, focusing on the brand’s new direction and younger aesthetic. We introduced a new Art Director and photographic team to create fashion forward imagery and to change the perception of target press. We secured a series of one-to-one press briefings to talk key editors through the collection.
We secured editorial in target titles, including The Daily Telegraph, Stella, You Magazine, Sunday Times Style, Marie Claire, Glamour, Woman & Home and Vogue.
A strategically built campaign with top regional titles to support local retailers and drive both in-store and online traffic.