MARISOTA POP UP

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CHALLENGE
To support the first Marisota regional Pop-Up Shop tour engaging with local media and bloggers to drive footfall.

SOLUTION
We commissioned a national survey focusing on shopping habits of the target audience in each conurbation. This was supported by dedicated press days at each store alongside pre and post media campaigns to ensure local awareness across all titles including local blogs, listing sites and broadcast media.

RESULTS
A total of 95 editors and bloggers visited the stores and we obtained coverage worth £57,828 EAC reaching 2,820,589 readers nationwide.