CHALLENGE
To engage with the ever growing number of fashion bloggers and create a social media presence to engage with GFW’s target audiences and students.
SOLUTION
We created an at-event bloggers bar and invited leading on line fashion commentator Susie Bubble to blog live at the event. Our team also built exclusive partnerships with Vogue.co.uk and ElleUK working with the event’s in-house team to create a programme of events and personalities to feed into its Twitter, Instagram and blog channels.
RESULTS
The event’s Twitter followers tripled in the first season of activity during the course of the four-day event. The blogger engagement programme was also successful with blanket coverage across all media titles and Vogue.co.uk hosted galleries of all the shows on its site.
