MARISOTA LAUNCHES NEW BRAND CONCEPT SHAPEOLOGY
At Marisota we celebrate the fact that women’s bodies are amazing by creating fashion that not only fits you but your lifestyle too – whether it’s a red carpet event or just picking up the kids from school. Welcome to the world of Shapeology – a new design breakthrough that combines cutting edge technology with high style and a host of new fitting techniques that help us look our very best no matter who, or where, we are. By listening to over 700 women across the UK our expert team has developed a number of creative solutions for some of our most common wardrobe dilemmas, particularly in problem areas such as the tummy and upper arms – the top two factors highlighted by our researchers. As a result, we’ve incorporated even more strategic stretch and support that enhance your best bits while shaping your silhouette, no matter whether you’re a size 12 or a 34.
Secondly, over 65 percent of women polled wanted more advice on what best suits their body shape. In answer to this, Shapeology isn’t just about helping us achieve the perfect fit but educating our consumer into making the right wardrobe choices, whether you’re an apple, pear or curvy hourglass shape. Additionally we’ve looked at making our wide selection more age appropriate as over half our customers felt they wanted more advice on what to wear, and when. Luckily super stylist Mark Heyes and celebrity designer Coleen Nolan are on hand, providing hands-on advice to women of all ages, both in their own collections for Marisota, and Mark in our extensive range of online video tutorials.
Lastly, Shapeology isn’t just a design element, but a state of mind that extends across our entire product range – from secret sculpting foundation garments to jeans that give you a perkier bum. And, thanks to feedback from loyal customers we’ve raised the fashion stakes too, with updated ranges that include a brand new trend lead collection entitled Edit, that doesn’t steer clear of catwalk trends because you’re not a size 10. Add to that a new brand image, new graphics and an exciting new season ahead, and you’ll see that Shapeology is much, much more than a few quick fixes, but the gorgeous shape of things to come.
For more information on Shapeology visit… Marisota